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| Buzz luxury high-end bicycle market frenzy |
| Date[2011-5-19 13:29:08] |
Experts predict that the first time surpassed the United States in 2010 ranked second in the world, China is expected to overtake Japan this year to become the world's largest consumer of luxury goods. Bags, cosmetics, fashion, jewelry, cars booming for years, the Chinese luxury goods market, the key words and return to a retro, low-carbon, environmentally friendly new philosophy of life, low-key but elegant environment in vogue under the high-end bicycles are into a new generation of luxury collectors.
Remember Audrey Hepburn riding a bicycle shopping spree it? Maggie sat in the back seat bicycle remember the dawn of the waist holding the scene it? Maggie casually murmured, "You do not call this car, called the bicycle" into the new, but now very fashionable, popular Mercedes-Benz BMW era is over, when environmental protection has become fashionable, cycling is the fashion circles, the new darling of the wealthy class.
In the just-concluded 21th China International Bicycle Expo, the original high-end bicycle Shaorenwenjin the yuan to become the focus of attention of the crowd, well-known brands from Taiwan, Global Bicycle UCC more than 50,000 yuan worth of cycling is sold out, allowing organizers and vendors all exclaimed, "think", well broke the bike in our hearts old-fashioned, backward, and cheap means of transport for the inherent image, fashion, environmental protection, low-carbon, such as a bicycle Broadwood new identity, along with "more money more money to" the luxury element, high-end bicycle market in fact a reflection of the popular Chinese purchasing power for luxury goods increase. And collection of various other types of luxury goods, as a luxury for the rich collection of bikes, but they both face yet earned enough inside, excellent shape, super-comfortable riding experience, there are all kinds of fine Configuring the world's top manufacturers all together into a cart, whether or see Road to watch the amateur connoisseur, are full of praise on the bike, but also demonstrates the extraordinary taste and non-master general social status. Under this scenario, it is no wonder that the rich have the luxury class bikes in droves.
Production of high-end bicycles to UCC for example, the brand is old bike from Taiwan, a world-class cycling team for the OEM car, there are various kinds of "people" category of life cycle, the yuan at the motor show various configurations of the high-end bicycle manufacturers have adopted a world-class high-end products and the extravagant with the high cost, coupled with its professional cycling maintenance service, also in accordance with the needs of buyers free configuration, "to How much money have money, "the buyer according to their economic strength and the actual needs of the vehicle to" re-processing ", you can create an entirely unique and ultra high-end luxury bikes.
In the wealthy class, riding a bike is not only to enjoy life, but also the real status symbol. Some developed in the Nordic region, has been a rich man's sport bike and leisure, together with his family in their own farm or ranch riding a bike, relax body and mind is their unique way of recreational sports. Afford to buy a good car is one thing, but to have good health to enjoy the pleasure of cycling, were not enough, have enough time to enjoy riding and want to have these three important elements, non-general The class also fall far short of it.
Now a luxury bike market is generally divided into two categories, one that brings together like all top-level configuration UCC professional high-end bicycle manufacturers; other is Chanel, Hermes and other international luxury goods production line big bike , which by its brand to attract attention, while the former is the real choice of who know how to bike, it does not ring in the shadow of fashion, but in terms of both detail and superior riding experience to win the gorgeous low-key.
The International Bicycle Show price yuan more than the bike is in fact a reflection of Fengqiang new luxury consumption in China in transition, first from wealthy who pay more attention to quality rather than brand, from the chase to focus on the international front-line big bike intrinsic value; Second, rich people are also actively respond to a wave of low-carbon, and actively promote environmental protection embodiment of fashion, show off their wealth from upstart to travel by bicycle, a low-key but yet gorgeous, start another new wave of luxury goods.
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